What I loved about CL’s new music video ‘Let It’ was the reminder that MVs should be accessories to the songs created by the artists. We’ve put too much pressure on artists to give us products that have nothing to do with sounds consumed by our ears.
If not music artists, who will produce the best sounds for us to enjoy? The simplicity. The boldness. The honesty. It came across in this music video. And CL is ready to deliver the next song right away without any burden. That’s the beauty of the path she’s on with this album. And we hardly have to wait.