Dacor Unveils First Premium Kitchen Line after Samsung Acquisition Last Year
SEOUL, March 16 (Yonhap) -- Samsung Electronics Co. said Thursday its U.S. luxury appliances brand Dacor unveiled a new line-up of premium kitchen products, marking the first products since Samsung acquired the U.S. brand.
Samsung acquired Dacor last August to expand its share of the U.S. high-end home appliances market. After the acquisition, Samsung kept Dacor's brand name.
"Samsung and Dacor have partnered to do something that is virtually unheard of in the industry — design, create, and execute a simultaneous launch of a full suite of luxury appliances," Samsung said in a statement.'
The new kitchen products, called "The Modernist Collection," encompass the entire kitchen appliance set including column refrigeration, ranges, ovens, cook-tops and other products, Samsung said.
Samsung and Dacor held a launch ceremony in New York for the new products.
Yoon Boo-keun, head of Samsung's consumer electronics division, said the new products were the first result that showcased a synergy effect between Samsung and Dacor.
Samsung and Dacor will continue to blend high-end technology with premium features to create a suite of kitchen appliances, Yoon said.